F2: Media Training for Science Communicators

First given at the last IUCN World Conservation Congress in Hawaiʻi for 125 scientists and most recently presented at 2019’s EarthX in Dallas, the Blue Beat Media workshop is designed to engage and mobilize different key audiences, including scientists, to help broaden their effectiveness in developing ways to communicate key environmental issues they are working on. The workshop will offer a set of practical examples on how to form and promote participants’ issues and findings as engaging stories for journalists, policymakers, and society in general. The panel leaders, including two long-time journalists, a public relations professional, and two video producers, will provide useful insights, take story "pitches" based on attendees work and critique them, do hands on training for use of cell phones as video production tools, and break down the audience into different media forums (print, broadcast, social media) to generate story ideas, then critique them and engage in feedback and Q&A before providing handouts based on the workshop.


  • David Helvarg, Senior Fellow, Executive Director, Blue Frontier Campaign
  • Eleanor Kerlow, Senior Communications Advisor, Blue Frontier Campaign
  • Bill Gentile, Director, Journalism and Broadcast Production Program, American University